Making a film to go with I’m Not In Love came with a lot of pressure. For 10cc it represents the best, most interesting and iconic recording of our career. Add to that the weight of what it means to the band’s fans and the heart starts pounding and the brain races. Bottom line was I knew I had to do something special. Only you can say if I did or not but my intent was to capture the feeling I get from hearing it in as simple and as human a way as possible.